Hotel Viata is an upscale Italian-inspired hotel in Austin, Texas, offering stylish accommodations and luxurious amenities in a tranquil Hill Country setting. It features a full-service restaurant, Laurel Restaurant & Bar, as well as Spa Viata and a pool area for guests to enjoy.

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In collaboration with the hotel, I played a key role in their rebranding efforts by teasing the change on social media and attending the grand reopening party, along with other events for live posting. I also organized a professional model shoot to capture imagery of the hotel's prime spaces for evergreen use and advised their marketing strategy by participating in quarterly brainstorming sessions to discuss potential foot traffic-driving events, activations, and partnerships. Additionally, I facilitated local promotions through influencer stays and media briefs.